2014, LICENSING ESSENTIALS
Like the ones in 1979/80. These bags were sold at the Royal Easter Shows around Australia and from the showbags.com.au site. Contents included a backpack, flag, tee, Temporary face tattoos, Lanyard Holder, Removable Tattoos, Magnets, Playing Cards and Coaster Set. Unlike 1980, these were not sold in a plastic bag but the items arrived inside the backpack. So they're kind of like show bags without the show bag...
Thanks to Peter from kissmuseum.com for the pic!