This Swedish brewed beer was, according to the press release “an easy-to-drink beer in the best German tradition! A careful brewing process creates its great head of foam, nice flavour, and a balanced bitterness, like an original "Pils." The cool brew is available in both bottles and cans.” Only available in Europe and later Australia. The long neck was later released with the black label shown in the middle. Obviously whoever came up with "The Hottest Beer In The World" was not a beer drinker...
Thanks to Dave's KISS Collectibles for the extra pic!